Women’s pilates & strength equipment store
A calm, premium online store for at-home pilates and strength equipment, designed for women who train at home.
The idea
An online store for studio-grade pilates and strength equipment made for women training at home: reformers, mats, weights and props. The design borrows the calm of a boutique studio, with soft neutrals, editorial type and generous photography, so equipment that can cost thousands feels considered rather than clinical, and the shopping tools are built in from the start.
A design concept, not a finished client build: it shows how we’d approach a business in this sector.
What’s in the design
Designed around the customer.
- 01
A boutique-studio feel
An arched photo of a reformer studio, a soft neutral palette and an editorial headline set a premium tone straight away.
- 02
Shop by how you train
Links for reformers, mats, strength, props and kits, plus tabs for new in, bestsellers and under £250.
- 03
Products that sell themselves
Cards with badges, prices and colour swatches, and a featured product panel with add to bag right there.
- 04
Reassurance built in
Free shipping, a 30-night home trial and free returns run across the top, answering doubts before checkout.
On desktop
A look at the screens.
On a phone
Built for the thumb.
Home
Products
Featured product
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Design studio
