Idea stress test
Think your idea is brilliant?Give us two minutes to kill it.
Most products fail on the same handful of assumptions. Tell us the idea and we'll aim at every one of them, free, before you spend a penny building.
Step 1 of 2
What's the idea?
One or two sentences is plenty. Plain words beat pitch language.
A little more detail, please.
Who is it for?
The narrower, the better your odds.
What you get
A verdict you can act on.
Two minutes
Two quick steps about your idea. No sign-up until the verdict.
Five weak points
Customer, alternatives, problem, risks and what to validate.
Honest, not cruel
We'd rather kill a bad idea now than bill you for it later.
Idea survived?
Book a free 30-minute call and we'll turn it into something you can test in weeks.
- 30 minutes, no obligation
- Scope and price agreed up front
- You own everything we build
- 4.3 on Trustpilot