London streetwear fashion store
A bold, editorial store for a streetwear label, with limited drops, collections and a quick route to checkout.
The idea
An online store for a London streetwear label, designed to feel like the brand’s own lookbook. Oversized type, editorial photography and limited drops give it energy, while search, wishlist and basket stay one tap away.
A design concept, not a finished client build: it shows how we’d approach a business in this sector.
What’s in the design
Designed around the customer.
- 01
An editorial home page
An oversized “New collection” headline over bold model photography sets the tone straight away.
- 02
Shop by collection
Large men’s and women’s tiles, with style chips underneath for quick browsing.
- 03
Limited drops
A countdown and a text-me sign-up turn each release into an event.
- 04
Made for phones
Swipeable collections, a first-order offer and thumb-friendly buttons on mobile.
On desktop
A look at the screens.
On a phone
Built for the thumb.
Home
Collections
Limited drop
Want something like this for your business?
Book a free 30-minute call. We’ll talk through your customers and what your site needs to do.
Design studio
