A custom store for organic supplements

Client: Advina Wellness & Nutrition
Industry: Retail & e-commerce
Services: Custom online shop, Custom CMS, UI/UX design, Web development, Payments
Website: advinawellness.vebryx.co.uk

Capsules, fresh herbs, ginger, garlic and flowers laid out on white marble

The project

Advina Wellness & Nutrition sells organic supplements, superfoods and herbal blends online, from collagen and magnesium to ashwagandha and its own herbal sleep blend.

The client wanted a store with the feel of a premium wellness brand, and a back office their team can run day to day: products, stock, promotions, orders and every page of content, without a developer.

Vebryx designed the store in Figma and built it from scratch on Next.js and Node.js, with PostgreSQL, Stripe for payments and Resend for order emails, on a private server.

The challenge

What stood in the way.

01
Helping shoppers choose
A wellness range is easier to shop by need than by product name, so customers needed a way to browse by what they want help with.
02
A store the team runs themselves
Products, sizes, prices, stock, promotions, the journal and every page needed to be editable without touching code.
03
Stock that stays right
Every size needed an accurate count that updates itself as orders come in and are cancelled, with a warning before anything runs out.

Our solution

What we built.

A store built around how people shop for wellness, and a studio built around how the team works.

01
Shop by goal
Shoppers browse by health goals such as sleep, skin or energy, on the home page and as filters in the shop. The goals, their photos and wording are all managed in the admin.
02
Advina Studio, a custom CMS
Products with a live preview, categories, health goals, pages, FAQs and the journal, edited in one place and live as soon as they are saved. Photos are compressed on upload, so the store stays fast.
03
Stock and orders that look after themselves
A stock count for every size, with low-stock warnings. Orders take stock automatically and cancelled orders put it back, with every movement logged. Customers follow their order on a track-your-order page.
04
Checkout, promotions and emails
Stripe payments confirmed by a verified webhook, sales and discount codes with percentage or fixed discounts and usage limits, and branded order emails sent through Resend.
05
A chat assistant that shows the gaps
It answers questions from the store's own FAQs and catalogue, and shows the team the questions it could not answer, so they know what to add next.