Vebryx

An online store that opens underwater

Client
Great White Shark
Industry
Retail & e-commerce
Services
Web design, 3D development, E-commerce
Website
greatwhitesharkcc.co.uk
A great white shark swimming in clear blue water

The challenge

An ocean brand selling in a category where every store looks the same. A standard product grid would have said nothing about what the brand is for, so the shop itself had to carry the experience.

Our approach

We built the store as a 3D scene: the site opens underwater and the shopper moves through the ocean as they browse. WebGL renders the world, GSAP drives the motion and Spline handles the 3D assets, all tuned so it still loads and runs on a phone.

The results

3D
Store built as an underwater scene
WebGL
Real-time scene with scroll-driven animation
In-scene
Products discovered inside the ocean

What we built

The key pieces.

  • 3D underwater store experience
  • WebGL scene and lighting
  • Scroll-driven animation with GSAP
  • 3D assets modelled in Spline
  • Product discovery inside the scene
  • Checkout and payments
  • Performance budget for mobile devices

Built with

  • Figma
  • Three.js
  • WebGL
  • GSAP
  • splineSpline
  • React
  • Next.js

Inside the product

A look at the platform.

The Great White Shark home page: "One Fin. Eleven Waters. One Collection." over the sea's surface in sunlight, with a shark swimming below
01The home page: the store opens on the surface of the ocean.
The Great White colourway underwater: a 3D swatch of white fabric with the shark-fin logo, light rays from the surface and a depth marker
02Scrolling down dives below the surface, one colourway at a time, each a 3D swatch of the fabric.
The Red Emperor colourway at 105 metres: a red 3D fabric swatch with sharks swimming past and a depth gauge down the side
03Deeper colourways sit deeper in the water, with sharks moving through the scene.
The Apex collection by depth: "The surface" at 0 m and "The shallows" at 40 m, each with 3D swatches of its colourways
04The Apex collection: every colourway arranged by the depth of its water.
The Great White colourway page: white polos and tees with the shark-fin logo, on blue product cards
05A colourway page: the garments in that water, ready to choose a size.
Our story: "The shape on the surface", the first chapter of the brand's story, beside a 3D swatch of the Great White fabric
06The brand story, told in chapters as the visitor descends.
The Great White Shark home page on a phone, at the sea's surface

Home page

The Great White colourway on a phone, with its 3D fabric swatch underwater

The descent

The Great White colourway page on a phone, with polos on blue product cards

Colourway

“
Vebryx have created me a unique e-commerce website and have given a unique look a feel I wanted for clothing store. The two guys Huz and Navi took my idea and after short brief and created something that is totally unique and I love it. Many thanks for your patience attention to detail guys you are amazing, I love it.

John Wallace · Owner, Great White Shark C.C. · Google review

Next project

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