A premium website for a West London property group

Client: RJ Homes Ltd
Industry: Lettings & property management
Services: Website design, Web development, UI/UX design
Website: rj-homes.co.uk

Brightly painted terraced houses in Notting Hill, West London, with a pale pink house between white and brick fronts

The project

RJ Homes Ltd, trading as RJ Homes Group, is a property management and accommodation business rooted in West London. It offers guaranteed rent, residential management, temporary accommodation for local authorities, block management and bulk leasing, maintenance and compliance, and sourcing partnerships.

It needed a website with the presence of a premium property brand: one that speaks to landlords, developers and councils separately, explains six services without overwhelming anyone, and lets each visitor get in touch the way they prefer.

Vebryx designed and built a custom website on Next.js, with an editorial design in charcoal and rose, pages for the services, the portfolio, partnerships and the company, and a library of guides for landlords.

The challenge

What stood in the way.

01
Standing out in a crowded market
Guaranteed-rent firms tend to look alike. RJ Homes needed to come across as established and premium from the very first screen.
02
Three partners, three conversations
Landlords and investors want reliable income, developers and owners want scale, and local authorities need well-managed accommodation. Each needed their own route in.
03
Trust before the first call
Owners are handing over homes and income, so the site had to answer their questions up front, from how guaranteed rent works to staying compliant.

Our solution

What we built.

A premium, editorial site where every visitor finds their own route to a conversation.

01
An opening that sets the tone
A full-screen opening with the promise up front, and rotating highlights for guaranteed rent, temporary accommodation and block management, each leading to the right enquiry.
02
A route for every partner
A partnerships page setting out the arrangement for landlords and investors, developers and owners, and local authorities, each with a clear next step.
03
Services and a portfolio that explain themselves
All six services on one page with quick links, and a portfolio that filters by property type, from houses to flats, studios and whole blocks, showing the arrangement behind each home.
04
Guides that build trust
An insights section with guides for landlords, such as how guaranteed rent works and a compliance checklist, answering owners' questions and helping the site be found in search.
05
Contact on their terms
Phone, email and WhatsApp from every page, with the office on a map, so each visitor can get in touch the way they prefer.