A ground-up WordPress rebuild for a lettings agency
- Client
- Metro Capital Lettings
- Industry
- Lettings & property management
- Services
- Website redesign, WordPress development, Responsive web development, SEO
- Website
- NDA Protected
The project
Metro Capital Lettings is a residential lettings and property management business in North London. It works with landlords, investors and tenants across London and the Home Counties, managing properties and supporting both sides of the rental process.
Its website ran on a WordPress theme from around 2014 and had built up technical, usability and content problems over time. As the business grew, the site hadn't kept pace, and it no longer reflected the standard of service the company offers.
Vebryx rebuilt it from the ground up: a modern WordPress site with simpler journeys, a mobile-friendly design and a structure built for SEO. Everything, from the visual design to the code underneath, was rebuilt rather than patched, in two weeks, while the old site stayed live, so there was no downtime and no lost enquiries.
The challenge
What stood in the way.
- 01
A legacy WordPress setup
The 2014 theme's design, structure and functions had all fallen behind. It limited what could change without a full rebuild, and it was never built for modern browsing habits or mobile devices.
- 02
Technical and usability issues
The audit found broken social links, an incorrect enquiry email address, zoom disabled on mobile, third-party plugin advertising and outdated content. The wrong email address was the most serious: enquiries from potential clients may never have reached the business.
- 03
Complicated user journeys
Landlord and tenant content followed no clear path, and neither audience had calls to action made for them. Both saw largely the same content, so neither could easily find what mattered to them.
- 04
SEO limitations
The site lacked the page hierarchy and technical foundation that SEO needs. Pages weren't organised in a way search engines could read easily, which held back its visibility in search results.
Our solution
What we built.
Starting from scratch, we brought WordPress development, responsive web development, UI/UX design and search engine optimisation together in one project.
- 01
WordPress development
A custom WordPress theme and reusable page templates, with a structured layout, PHP functionality and full content migration. Building the theme from scratch, rather than adjusting the old one, gave full control over the site's structure and long-term flexibility.
- 02
Responsive web development
A mobile-first layout, responsive CSS and testing across mobile, tablet and desktop. Each screen size was reviewed on its own terms, so the site feels considered on every device rather than simply resized.
- 03
UI/UX and information architecture
Audience-specific navigation, organised content and well-placed calls to action make it easier for landlords and tenants to find what they need. Instead of one route for everyone, each now sees material relevant to their own situation.
- 04
SEO implementation
An SEO-friendly site structure, organised headings, search-focused page layouts, image optimisation and on-page SEO, giving search engines a stronger technical base to read and index the site correctly.
- 05
Fixing the legacy issues
We fixed the outdated social links, the incorrect enquiry email, the mobile zoom restriction and the third-party plugin advertising. Client Money Protection information, a compliance requirement for the business, is now easier to find.
Implementation
How it came together.
Tech stack
- WordPressContent management
- PHPServer-side logic
- HTMLStructure
- CSSStyling
The build
- 1
Week 1
Audit and development
Auditing, content mapping, information architecture, UI/UX design, WordPress development and the responsive set-up: a strong foundation before the pages were built.
- 2
Week 2
Testing and launch
Completing the pages, migrating content, SEO, image optimisation, quality testing and client review, on a parallel domain, so the client could see the finished site before it replaced the live one.
- 3
Launch
Live within two weeks
The new site replaced the old one with zero downtime.
The results
- 2 weeks
- From audit to launch, within the agreed timeframe
- Zero
- Downtime, with the new site built and tested on a parallel domain
- 4
- Legacy issues fixed, including the enquiry email address
- Modern WordPress platformA newly structured website in place of the old theme.
- Responsive experienceA better website on mobile, tablet and desktop.
- Clear user journeysMore intuitive navigation and calls to action for landlords and tenants.
- SEO-ready structureA stronger technical and content structure for ongoing SEO.
- Technical issues fixedLegacy usability, content and plugin issues resolved.
- Zero-downtime launchBuilt and tested on a parallel domain before going live.
The outcome is a cleaner digital platform, built around Metro Capital Lettings' needs and ready to support its ongoing digital and SEO work. With a modern base in place, the business is better placed to serve its landlords and tenants, and to grow its search visibility over time.
Ready to start step one?
Book a free 30-minute call and we'll map out your journey together.
- 30 minutes, no obligation
- Scope and price agreed up front
- You own everything we build
- 4.3 on Trustpilot