A vape store built for 5,000+ products

The challenge

A vape and lifestyle range that runs to more than 5,000 products, each with its own flavours, strengths and device options. A catalogue that size is unusable unless the structure, filtering and variants are right, and the brand had to look the part next to far bigger retailers.

Our approach

We designed the logo and brand first, then built the store on Shopify around the catalogue: consistent product types, clean variant options and filters that get a shopper to the exact item in a couple of taps. The team can add ranges without breaking the structure.